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Projection mapping, also known as video mapping and spatial augmented reality, is a projection technology used to turn objects, often irregularly shaped, into a display surface for video projection. These objects may be complex industrial landscapes, such as buildings, small indoor objects or theatrical stages. By using specialized software, a two- or three-dimensional object is spatially mapped on the virtual program which mimics the real environment it is to be projected on. The software can interact with a projector to fit any desired image onto the surface of that object. This technique is used by artists and advertisers alike who can add extra dimensions, optical illusions, and notions of movement onto previously static objects. The video is commonly combined with, or triggered by, audio to create an audio-visual narrative.
A few years ago, video projection mapping (aka spatial augmented reality, or projecting video onto 3D surfaces such as buildings) was a fledgling art form, with a handful of noteworthy examples. Now, a head-turning projection is par for the course for any building opening, product launch, award ceremony or even a big birthday party (if it's good enough for the Queen).
Video projection mapping has the capacity to transform any object into a screen. Forget flat projection, as projection mapping has the ability to take a real-world object, such as a building, and project onto its walls without any distortion.
Events combine motion graphics, 3D, animation, and video to playfully highlight, deconstruct, rotate, recontextualise and generally manipulate a building's usual geometry.
Most 360° product spins are photographed on a turntable. But not all…
Using our computer controlled turntable 360° product view, clients can spin 3D designed products 360° interactively. Embedding the 360-degree 3D turntable product views into your website, the nature of 3D models allows them to be animated in ways that would be impossible using traditional 360 photography