US: +1 (469) 249-1201 | CR: +(506) 4034-5459 | UK: +44 (0)20 3883-9390 | DE: +49 (0)30 2295-7358
Uwe Kreuzahler is a highly trained and proven international IT and software developing professional with over 20 years of 3D design experience. Prior founding 3D.CR, Uwe was CEO of Digital Factory, a multi-national 3D architectural service provider operating out of San Jose, Costa Rica.
Experienced in platforms such as 3ds Max, Cinema4D, RealFlow, Houdini, Maya, Unity, UE4, Nuke and After Effects, Uwe always emphasizes that delivering high-quality architectural visualization services requires significant training and dedication in order to achieve the highest standards of accuracy combined with an artistic approach to the use of lights and materials in every subtle detail.
Uwe strongly believes that emerging technologies in dynamic 3D animations and virtualization have significant key benefits for the AEC industry such as easier visualization of projects and faster project completion.
At 3D.CR, we believe that the main pillars of architectural design are probably colors and shapes. We always try to seek reference images from well-illuminated environments to repeat the impression of light and calm air in our works.
3D.CR’s senior team, with tenured background in architecture and construction design understand that contrast is something people are drawn to but that it is also one of those things that, when done correctly, should not really be noticed.
Based on the project requirements, we use a variety of software solutions such as Vue, Ozon, Marvelous Designer, Plant Factory and some others. But our main software solutions are 3ds Max (with some plugins), V-Ray, Mari, Substance Painter, Substance Designer, Photoshop and After Effects or Nuke.
Usually our modeling process starts with 3D modelling in 3ds Max, then we use Photoshop, Mari or Substance Designer to create the textures and normal maps.
To be able to manipulate and simulate lighting in a natural way, it is very important to have a deep understanding of the system we’re working with. It is also essential to understand light behavior in the real world so we can correctly simulate it realistically within the tools we’re working with.
In the case of 3ds Max, we often make use of HDR Light Studio to optimize specific values in every scene.
To reach the highest standard of accuracy, free of any artificial looks we go at 3D.CR through a rigorous process of lighting tests. Starting this process, we usually create a natural lighting environment using HDRI, combined with a dome light and then optimizing both in a way that does not generate any errors and/or artificial looks.
At 3D.CR we recommend to everyone who wants master designing photorealistic scenes, to study light algorithm and understand the correct use of light in every subtle detail.
When it comes to photorealistic architectural visualizations, we see a trend of getting more and more into extreme photorealism. At 3D.CR we are very sure that some projects in the future will have extremely realistic environments, but we also look at 3D Design as a form of art. Looking at history, artists have always created techniques to simulate the perfect reality. However, an artistic feeling always prevailed, taking reality and trying to turn it into something better and more fun. At 3D.CR we believe that at the end, we all appreciate the artistic component in a photorealistic environment.
At 3D.CR we strive to become a trusted partner for our clients and hope that we can contribute and help other designers and peers to get better in what we all love to do:
Designing in 3D!